The Public Relations Institute of Australia (PRIA) have just launched a PRTV YouTube channel called Reputation TV.
The first episode showcases a series of interviews with senior Australian PR professionals, discussing the topic of online engagement. Take a peek below.
(if you're getting this post via email and can't see the video, click here)
The approaches to social media by the various practitioners featured is mixed from 'yep we need to be amongst it' to 'no, I advise my clients against it'. Hmm... if nothing else, this video is a temperature gauge for the PR industry right now.
Kudos to PRIA for walkin' the walk and getting there hands dirty in this space - heck, they've even sold an ad in the middle of the video. Subscribe to the channel for next month's instalment on ethics. Hold onto your hats for that one.
Oh, and how did we found out about this channel, which launched yesterday? Why Twitter of course! www.twitter.com/PRIANational
Media monitoring
1 comments:
Trevor Young from The PR Warrior made an interesting observation about thte PRIA video - the original version has been re-edited taking out the negative reference about using PR - see Trevor's post here:
http://prwarrior.typepad.com/my_weblog/2009/05/pria-missteps-with-first-episode-of-prtv-initiative.html
Also follow the comments about the story here on Mumbrella:
http://mumbrella.com.au/pr-institute-of-australia-launches-online-tv-viewers-advised-to-avoid-social-media-5076
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