Casey Macneil knows how to squeeze a good time out of work and play... She lives on the Sunshine coast, has clients like the Noosa Longweekend and is mum to two bubs. She's also is a nifty Slice subscriber and doesn't mind a G&T every now and then...
Tell us a little bit about your good self...
Brizzie born and bred, and related to half of it (catholic – 40 first cousins – actually 41!) Went to school, uni then left for London, as we all did in the late 80s. Worked in Brisbane and Melbourne in my 20s and early 30s on fab projects like the Brisbane International Film Festival. Am now spending my days on an idyllic property near Coolum Beach on Queensland’s Sunshine Coast. I run my own marketing agency (Macneil Marketing & Communications), I have a few little pip-squeaks at home, I work with some really clever people and my daily commute is very small. Life is rather good actually! G&T anyone?
What campaign are you working on right now?
We’re promoting the Noosa Longweekend festival (19 – 28 June) but also one of our favourite clients distributes fantastic European-designed products for babies and kids including the Bebedelice, a steamer/blender for baby food and a head support called Lovenest which prevents flathead in babies (otherwise babies end up having HELMET therapy – not a good look). You want babies fat not flat.
Are you using social media as part of its communications toolkit?
I yam! A friend of mine is a social networking specialist and owns an agency in London. The Queen is one of his clients! He’s been teaching me the ways of the web world and so has an associate Brad Howarth, great guy. I am working on a seminar event with this London-based guru in November in Brisbane – would love to hear from people if it’s something they’d want to go to and what they’d like covered. Also planning a smaller workshop style format for more intimate learning.
What's the biggest challenge facing professional communicators right now?
Crowded marketplace; social media stuff is very time consuming; everyone thinks they are a communicator. The list goes on, but I’ve been doing it for 20 years and I still love going to work, so something’s right.
Are you feeling the fallout of the GFC?
A little bit, yes. Things aren’t as fast and furious as they have been these last couple of years. Frankly, I really needed a breather, so am not unhappy about it!
Why Slice over other monitoring services?
Price; love the self-serve (but you need someone to help download it all).
Tips on using Slice for other subscribers?
Nail a tight string. (now that’s talking the lingo!)
Right now I'm:
Reading... the Noosa Longweekend program – full of juicy stuff!
Eating.... chocolate when I shouldn’t be
Listening... to my baby trying to talk and my toddler never stopping!
Planning... a trip somewhere…
Buying... nothing, saving for my trip! Sorry Kevin!
Enjoying... Twitter. And watching MAD MEN! Loving it. Also loved Entourage.
Drinking... green tea in the day and G&Ts on Fridays (martinis on Saturdays)
Media monitoring
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