Jillian Bowen is one busy gal - entertainment and fashion publicist, creator and writer of Urban Style File, a Dog Whisperer devotee and long time Slicer. We love a girl of many talents... especially one with tips on where to buy designer fashion at budget prices... read on to find out where!
Can you give a brief bio?
I've worked in PR and marketing for more years than I cares to admit publicly on a website. My experience has been gained with some of the most familiar consumer and entertainment brands and names in Australia. My current clients include Matthew Newton, Sigrid Thornton, GRLmobile, Moonlight Cinema, Tammy van Wisse, Crisis Support Services, El Comico and Fashion+Aid.
How's the market out there right now? What strategies are working for you during these GFC times?
Maybe I’m lucky, maybe I work hard, but since starting my own company in 2000 I’ve always had business come to me. It goes to show that nothing beats good word of mouth.
You work in the entertainment PR space - are you using any social media platforms (facebook, myspace, twitter) as part of your campaigns? If yes, how do you feel it's working for you?
My client GRLmobile is big on social networking. We load all their event pics on a Facebook fan page which in turn helps generate bounce back to their own website. Loving Twitter for the sheer senseless sharing but it is early days on making it work well from a business perspective. But as with all social networking opportunities, watch this space.
Why Slice over other monitoring services?
Slice is the ultimate service for closet computer nerds who are control freaks. I’ve always been a DIY fan and using Slice seems to satisfy that need – and it is a lot less time-consuming than painting the outside of my house.
Tips on using Slice for other subscribers?
The email alert service is a great time saver and it is well worth learning how to create free search string text – it really helps to ensure you get exactly the clips you are looking for.
Right now I'm:
Reading... The Brass Verdict by Michael Connelly and flicking through InStyle, Vogue and Grazia
Eating.... dinner at France Soir tonight – because I love the food and the cheeky waiters are an added bonus
Listening... to peace and quiet in my house because I’m using tips from Cesar Millan, the Dog Whisperer to get my naughty ‘children’ to stop barking
Planning... a holiday, but I’m holiday-challenged, so who knows
Buying... from the www.theoutnet.com – the new sale site from the clever crew behind www.net-a-porter.com
Enjoying.... series link on my Foxtel IQ – the perfect way to capture a truckload of trash that you can waste a weekend watching
Media monitoring
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