(If you are getting this post via email check out the video at
http://www.youtube.com/watch?v=jwMj3PJDxuo)
Improv Everywhere is, at its core, about having fun. We’re big believers in “organized fun”. In the process we bring excitement to otherwise unexciting locales and give strangers a story they can tell for the rest of their lives. We’re out to prove that a prank doesn’t have to involve humiliation or embarrassment; it can simply be about making someone laugh, smile, or stop to notice the world around them.
What's not to love about this mission statement? It's PR nirvana! We love it when simple, clever ideas just work. And talk about getting cut through. This video has been featured by all the major social media websites resulting in a huge spike in traffic to the ImprovEverywhere website since posting the video:
How long do you reckon until a local agency picks this idea up for a beauty or confectionary brand? Any other takers perhaps?
Tracking the media, monitoring the message
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