Talk about living the brand! Try before you buy has hit new heights for US extreme sports store Adrenalina. The 'Flowrider' is an indoor water ride circulating more than 110,000 litres at over 90 kilometres UP slope. Described as a cross over of surfing and snowboarding, you're going to need some instruction before you get the hang of this one. This retail innovation, gained plenty of tv coverage.The opening of the Miami stored was promoted with a flowrider contest with prize money, pro athlete signings, live DJs, give aways and Ninja the Skating Bulldog (?!). And of course, you can YouTube it. Right on the target demographic.
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Gnarly dude.
Tracking the media, monitoring the message
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