The people at Frocomm are at it again with another summit for us PR & Comms folk. Check out the 3rd Annual PR & Corporate Communications Summit 2008 here. The theme for the conference is Do Different, and will be in Sydney Tuesday 27th & Wednesday 28th May 2008.
Here's our top picks so far...
Border Security and the Department of Immigration
-Why would a Government Department get involved in a TV show?
-What issues did we seek to cover, and why?
-What the Departments wants vs what the network wants
-How the series evolved from the original concept to now include other areas of the Department’s work such as compliance operations
-Results and ratings: have we changed people’s opinions? The role of research in understanding public opinion before, during and after the series
Sandi Logan, National Communications Manager, Department of Immigration
A recipe for success from the Dietitians Association of Australia
-Having a voice in the media - The Dietitians Association of Australia (DAA) Strategic plan
-Development of a comprehensive spokesperson program for Accredited Practising Dietitians (APDs)
-Case study: DAA and The Biggest Loser - Confronting the issue of obesity through the power of television to influence social change: The Biggest Loser (the finale attracted 2.6m viewers)
-Moving out of the glass house - Risks and benefits in building partnerships with media and industry
-Who is the Biggest Winner? Outcomes of APDs in the media 1999-2008
Clare Collins, Spokesperson, Dietitians Association of Australia; Associate Professor, Nutrition & Dietetics, University of Newcastle
The power of print media; how the web is changing print
-Hard news vs soft news vs opinion: what is the right mix for print given the "publish immediately" influence and impact of newspaper web/blog sites?
-Will readers always want outrage, scandal and human interest stories?
-Why circulation and influence are different
-Dailies, Weekends: newspapers are 7 days a week; understanding the print media dynamic provides both opportunities and challenges
Kelvin Bissett, Investigations Editor, The Daily Telegraph
Sam North, Managing Editor, SMH and The Sun Herald
Neil Breen, Editor, The Sunday Telegraph
News and current affairs in the age of the celebrity
-What is news? With everyone becoming a celebrity and being treated as newsworthy, how do we make sense of what is news and current affairs and what is entertainment?
-Adding the human touch to news
-Almost everyone has a mobile phone with a camera – are we all reporters now? (and what pictures and videos are sent in via the networks websites?)
Marguerite McKinnon, Journalist, Today Tonight, Seven Network
Mary Davison, Editorial Manager, Nine Network
Cathie Schnitzerling, Director of News, Sydney, Ten Network
Peter McEvoy, Executive Producer, Q&A, ABC TV
Here's our top picks so far...
Border Security and the Department of Immigration
-Why would a Government Department get involved in a TV show?
-What issues did we seek to cover, and why?
-What the Departments wants vs what the network wants
-How the series evolved from the original concept to now include other areas of the Department’s work such as compliance operations
-Results and ratings: have we changed people’s opinions? The role of research in understanding public opinion before, during and after the series
Sandi Logan, National Communications Manager, Department of Immigration
A recipe for success from the Dietitians Association of Australia
-Having a voice in the media - The Dietitians Association of Australia (DAA) Strategic plan
-Development of a comprehensive spokesperson program for Accredited Practising Dietitians (APDs)
-Case study: DAA and The Biggest Loser - Confronting the issue of obesity through the power of television to influence social change: The Biggest Loser (the finale attracted 2.6m viewers)
-Moving out of the glass house - Risks and benefits in building partnerships with media and industry
-Who is the Biggest Winner? Outcomes of APDs in the media 1999-2008
Clare Collins, Spokesperson, Dietitians Association of Australia; Associate Professor, Nutrition & Dietetics, University of Newcastle
The power of print media; how the web is changing print
-Hard news vs soft news vs opinion: what is the right mix for print given the "publish immediately" influence and impact of newspaper web/blog sites?
-Will readers always want outrage, scandal and human interest stories?
-Why circulation and influence are different
-Dailies, Weekends: newspapers are 7 days a week; understanding the print media dynamic provides both opportunities and challenges
Kelvin Bissett, Investigations Editor, The Daily Telegraph
Sam North, Managing Editor, SMH and The Sun Herald
Neil Breen, Editor, The Sunday Telegraph
News and current affairs in the age of the celebrity
-What is news? With everyone becoming a celebrity and being treated as newsworthy, how do we make sense of what is news and current affairs and what is entertainment?
-Adding the human touch to news
-Almost everyone has a mobile phone with a camera – are we all reporters now? (and what pictures and videos are sent in via the networks websites?)
Marguerite McKinnon, Journalist, Today Tonight, Seven Network
Mary Davison, Editorial Manager, Nine Network
Cathie Schnitzerling, Director of News, Sydney, Ten Network
Peter McEvoy, Executive Producer, Q&A, ABC TV
Any other events you know about and would like to share? Drop us a line, or comment below.
Tracking the media, monitoring the message
No comments:
Post a Comment