Date: Monday 23 and Tuesday 24 June 2008
Venue: InterContinental Hotel, Number One Park Lane, London
Pitched as 'an exciting and challenging two-day conference to inform, educate and inspire today's PR professional', the 5th World Pulic Relations Conference will focus on the 'The public benefit of public relations: developing society through effective communication'.
The program themes are directly related to the high level skills and expertise of today's public relations practitioner and the issues they tackle.
A: Public relations as a driver of economic growth and regeneration - looking at international experience of the 'soft' reputation issues that increasingly drive investment; and how countries and cities compete on reputation.
B: Public relations' role in celebrating diversity and achieving social inclusion
C: Public relations that challenges commercial stereotypes - in the face of new markets and consumers concerned by climate change and other 'green' issues
The focus of these sessions will be on learning the hard-edged and practical lessons for public relations practice and techniques, not the debating of headline political issues.
Organised by the UK Chartered Institute of Public Relations, the conference will:
-Encourage best practice through the use of case study material from PR practitioners around the world
-Stimulate debate and discussion on relevant global industry issues
-Create the ideal environment for networking with PR practitioners from a variety of different backgrounds
-Celebrate the success and growth of the PR industry on an international basis
-Examine the future of the PR industry and what needs to be done to ensure its survival
For more information visit: http://www.cipr.co.uk/wprf08
Tracking the media, monitoring the message
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