OK, we seem to have a spate of industry conferences happening right now! Ad:tech is a digital marketing event, that aims to provide take-away tools and techniques to help shape, streamline and enhance your marketing strategy. Strategies encompassing social media, digital integration, email and search will all be discussed, plus new workshops on word of mouth marketing, video marketing, and digital PR.
When: Wednesday 12 March and Thursday 13 March 2008
Where: Hilton Hotel, Sydney
More information: here
The opening keynote panel discussion got our attention:
Merging Business Models & The Future of Media
With digital becoming a crucial part of the media mix, Jenny will talk to this diverse and influential panel on how business models are changing to adapt and make digital a viable and effective channel. What are the challenges they face in the evolution and how do they think this will evolve in the future. Hear what these experts have to say when it comes to the future of media!
Panel:
Jenny Williams, Chair ad:tech Australia & Managing Director, Idea Garden
Tony Faure, CEO, ninemsn
Jack Matthews, CEO, Fairfax Digital
Chris Smith, General Manager, Sensis Interactive
Damian Smith, General Manager – Digital Media, Network 10
Warren Lee, CEO, APN Online
Two of the heavy hitters lined up over the two days are:
Brad Jakeman, Former Executive Vice President, Creative Strategy Federated Department Stores (Macy’s & Bloomingdales) and Former Managing Director, Global Advertising of Citigroup will unleash the thought process behind big brand marketing and how to understand the consumers touch points to create a 360° brand experience in his session. "The Big Idea Strikes Back" - why a big idea is more important to brands than ever.
Tim Pethick Offline to Online – Has the Shift Emerged?
Voted one of Australia's top 50 favourite entrepreneurs, Tim Pethick, Managing Director of ?What If!, former CEO of Looksmart Australia and former Founder of nudie joins ad:tech as a keynote speaker. Join Tim as he talks about his evolution from Looksmart to today and how he believes publishers and advertisers need to start to think innovatively in developing the conversation to engage with the consumer. “It’s about the consumer’s needs and finding ways to monetize this”, he says.
Tracking the media, monitoring the message
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