Seems magazines going digital is a pretty big deal, and something we've touched on previously. And now the French have done it with an philanthropic 'eco' twist.
Springwise report that French magazine distributor Relay now lets consumers receive issues of up to 400 magazines on their computers for one fixed, monthly rate of EUR 17.90 per month (around $29AUD). Springwise report:
Subscribers begin by downloading Relay's special Delivery reader software. The magazines they choose are then automatically delivered to their computers in full multimedia format, complete with sound, video, games, wallpapers, integrated search engine and interactive links. Consumers can then access and read their magazines anytime they want, online or off, and set up a digital library, add notes or create special issues. Content can be printed, or it can be transferred via a compatible USB key for perusal on any other Windows device, regardless of whether it has the Delivery software.
As well as the obvious environmental benefits of not having to print and distribute magazines, the kicker of this program is that through a partnership with the World Wildlife Fund (WWF), each month EUR1 goes to the WWF to replenish and protect the forests of New Caledonia. C'est super, non?!
The benefits and possiblities of digital magazines are exciting, but until the readability of online magazine interfaces improve, it will be difficult to replace the flick-through-thrill of thumbing through your latest issue. We pray however that digital versions make it easier to monitor notoriously difficult 'glossies' and busy fashion/lifestyle layouts. Bonne chance!
If your French is needing to stretch its legs a little, check out the video about the New Caledonian forests, and where the digital mag money is heading.
(if you are getting this email by post and can't see the video click here)
Tracking the media, monitoring the message
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