OK, if you missed the PR & New Media Summit in Sydney in March, it's coming to Melbourne in September - don't miss it this time!
How the new media revolution is changing PR and communications
2nd & 3rd September 2008
(Pre-conference briefing ‘New Media 101’ on 1st September)
RACV Club, 501 Bourke Street, Melbourne
Price $995 (+gst)
To register: www.frocomm.com.au
Keynote Speakers
A new media revolution for Government communications?
Tom Martin, Director, Strategic Communications
Department of Premier & Cabinet, Victoria
How the web is changing communication strategy for companies, Governments, charities and those that want to campaign against your organisation
Laurel Papworth, Director, World Communities and Social Networks Blogger
Sample sessions include:
Integrating new media into your communications strategy
• How to integrate new media into your communications strategy
• Case studies from Australia and overseas
• Search leveraged PR
• Getting a #1 ranking on Google
• Q&A time with delegates about starting and sustaining a conversation
Alan Parker, DigitalMedia Specialist, Burson-Marsteller
Blogging and Podcasting Workshops
A practical ‘how to get started‘ session including:
• How to write a blog for different audiences
• Where’s the “talent” in your organisation?
• How to think like a journalist within the constraints of your organisation
• How to launch your story on the web and publicise it
• Case studies that made the news
• Who’s watching or reading? Who’s commenting?
• Replacing a “press release”with a new media release
• How to use links, social bookmarking and tagging
Workshop leaders:
Kylie Johnson, Head of Multimedia, CSIRO
Ross Monaghan, Deakin University and Founder, TheMediaPod
Con Frantzekos, Head, Edelman Digital
Scott Rhodie, Media Manager and Digital Strategist, Pulse Communications
Graham White, Managing Director, Howorth Communications
Tracking the media, monitoring the message
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