Future of Media Summit 2008

Future of Media Summit 2008
Friday 15 July
Luna Park, 1 Olympic Drive, Milsons Point, Sydney

The third annual Future of Media Summit will be held simultaneously in Sydney and Silicon Valley on 15 July, 2008. The Summit is organised by Future Exploration Network, a global strategy and events firm.

Key features of this year’s event include:

- Video and blogs linking speakers and participants across continents. Media industry leaders from the United States and Australia will share experiences and perspectives to gain unique insights into the global media market. A new world first will see direct video conversations between participants.

- Prediction markets for the future of media. Summit attendees and other media leaders globally will collectively make predictions for key issues in the future of media, such as the death of print newspapers and when IPTV (Internet Protocol TV) overtakes broadcast TV.

- Conference and ‘Unconference’ formats. For the first time a traditional conference will be combined with an ‘Unconference’ format, in which participants set the agenda and run the event themselves.

Topics to be addressed at the Future of Media Summit 2008 include:

- The future of journalism. Newsrooms are laying off staff, print journalists are being asked to use video cameras, bloggers are going professional, and sub-editors are writing headlines for search engines. Who will the journalists be and how will they earn a living?

- The future of privacy and personalised advertising. ‘Behavioural advertising’ provides the audience with advertising targeted to their profile. Advertisers will pay far more for it, but will our desire for privacy win out over commercial interests?

- The future of TV and video. HD and multi-channeling will provide a wider choice of broadcast TV in Australia. Before long TV and video over the Internet will provide an alternative to cable and free-to-air for many Australians. Where will the money and viewers go?

To register for the summit click here.

Tracking the media, monitoring the message