For all of you out there in a small business, or who have the job of promoting small businesses, or if you just have something to say about a business you've dealt with, then you need to know about www.womow.com.au - word of mouth on the web.
On WOMOW, customers write about their experiences with businesses and other people use this to help them choose the business that's best for them.
Founder of the business Fiona Adler says that 'WOMOW is somewhat like a business directory except that it’s written by users and businesses don’t pay to be included. It's similar to a web forum, except that it’s more structured so that information can easily be retrieved by others. It's like word of mouth, on steriods.'
Who are we to argue? Afterall, haven't we just taken a dose too?
Mouth off about Slice on our WOMOW listing:
http://www.womow.com.au/biz/Slice-Media-South-Melbourne/
Tracking the media, monitoring the message
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