A new study has found that blogs can have more impact on purchase decisions than social networks.
A study, "Harnessing the Power of Blogs," sponsored research by BuzzLogic and conducted by JupiterResearch looks at how people are reading blogs, their reading patterns and how blog content is impacting other media platforms.
The survey found that consumers are influenced by blogs at the moment of purchase decision. Blogs play a greater role than social networks because bloggers establish themselves as an authority on a topic, especially in niche areas, and create a relationship with the reader/consumer.
Additionally, advertisements on blogs are an opportunity for marketers to reach consumers. The findings said 40 percent of people reading blogs have taken action as a result of viewing an ad on a blog.
Readership of blogs is also on the rise. JupiterResearch noted a 300 percent growth in monthly blog readership in the past four years. And readers look to links and multiple blog sources to extend the conversation.
Read the original release here.
So, are you blogging yet?
Tracking the media, monitoring the message
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