We came across this free webcast on the PRWeek, and thought it was worth a mention.
Selling the C-suite on digital communications
A PRWeek/Peppercom webcast
Date: September 9, Time: 12:00pm est/9:00am pst (United States time zones)
Event Description
Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional's job now takes place online. But to really participate in dialogue and effect change requires buy-in from the C-suite. This webcast will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.
Featured speakers:
Paula Drum, VP of marketing, HR Block
Ms. Drum's expertise in marketing and her desire to innovate led the Digital Solutions Group to several accomplishments during tax seasons 2007 and 2008, including: the launch of the most- recalled television commercial in January '07 and the highest return for its direct marketing, interactive and email marketing programs. Furthermore, she led the repositioning of the HR Block brand as a leader in tax expertise and digital products through social networking programs, such as the "Me and My Super Sweet Refund" video contest on YouTube, "HR Block Island," a SIM in Second Life, creation of an online community - Digits, active participation on Twitter, and social programs on Facebook, MySpace and eHarmony.
Paula Berg, PR manager, Southwest Airlines
Over the last two years, Paula has managed and developed the company's corporate blog, "Nuts About Southwest." Since its launch in April 2006, "Nuts" has experienced tremendous success - building a community for its loyal Customer base, serving as a virtual focus group, and influencing several business decisions. In 2007, "Nuts" was named Best Blog by PR News and has been recognized in major publications ranging from Wired Magazine to the Wall Street Journal. In addition to managing the company blog, Paula specializes in strategic communication, media relations, and reputation management. Paula also supervised on-location production for three seasons of Airline!, Southwest's reality series for the AE Television Network, which filmed Southwest's daily operations in four cities.
Russell Castronovo, director social and new media, Sun Microsystems
Russell Castronovo is the Director of New and Social Media at Sun Microsystems. In this role he's responsible for the editorial direction of Sun's main website, the creation of the Sun news website and oversees the companies use and participation in new and social media sites.
Moderated by:
Sam Ford, director of customer insights, Peppercom
Sam Ford is Director of Customer Insights with Peppercom and a research affiliate with the Convergence Culture Consortium at the Massachusetts Institute of Technology. He regularly writes and presents on the intersection between audiences and brands, media convergence, fan cultures, entertainment properties, and the changing media landscape.
To register for this free online event, click here.
Tracking the media, monitoring the message
