This month we get to know the savagely lovely Gina Pearce from Savage PR.
How is Savage PR different from other PR agencies?
Savage Public Relations is a boutique PR company, specialising in beauty, fashion and lifestyle brands and events. Savage Public Relations delivers extensive editorial and brand awareness for its clients.
Why Slice over other monitoring services?
Firstly, Slice is more cost effective than other monitoring companies and secondly, you manage your own account, so you can check your clippings any time, day or night and manage all aspects of your account instantly. In this fast paced industry this is a very valuable asset to any business.
When you analyse your news items, what are you looking for?
Column inches, circulation of publication, equivalent advertising spend, message delivery and if clients contact details are listed in the article.
How does your analysis influence your future campaigns?
Every 6 months we evaluate the all our client’s editorial coverage and this helps us to plan for the next 6 months and target different areas of the media.
What's the best thing you like about Slice?
Self management and price!
Tip/s for other subscribers?
Try Slice and you won’t stop slicing!
Cosmopolitan or martini?
Martini
Blackberry or printed diary?
Paper, but will have to submit to the Blackberry this year!
Yoga or running?
Both, try a 30 minute beach run on sand with 30 minutes yoga at the end watching the sun go down and see how good you feel.
Hillary or Barack?
Barack for sure
Tracking the media, monitoring the message
