A nice little article by John Mescall in Adnews last week caught our eye and had us running over to YouTube to check out the latest "football' (aka 'soccer') television commerical for Nike, directed by Guy Ritchie (below).
John's article was all about how brands operating in the same space have much to gain by acting differently to their competitors. So while Nike's TVC used a high profile director, stadiums full of people and gets the the adrenalin racing, adidas on the other hand take us (and some of today's finest players) to the smallest football leagues around the world to 'dream big' via a series of short films.
(click on the image above to view the video)With a big week of football coming up, these videos could be just the weekend viewing to get you in the mood.
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