Last week we told you about the terrific book by Kevin Roberts, Lovemarks.
This week we wanted to draw attention to the website that supports the book, www.lovemarks.com.
The purpose of the website is to spread the love about products and services that people are loyal to beyond reason.
Subscribers to the website can nominate a lovemark - but the nomination must be infused mystery, intimacy and sensuality, all great ingredients of a lovemark. Others in the community can then vote on the nominations which are then profiled on the website and email newsletter. Check out this page on Aeroplane Jelly:
There's also a section profiling inspirational business owners, like the gorgeous Australian Kate Bezar, founder of Dumbo Feather magazine.
So if you have something 'lovemark-able' or you love a product, service, place or 'thing' enough, then getting nomiating!
Tracking the media, monitoring the message
