Neil Thew from Perisher Blue has possibly one of the best PR jobs in the biz - especially considering he's a skier (yes, that is a pic of him below). But when he's not skiing, he's Slicing and spreading the love about Perisher Blue.
PR highlight so far for you at Perisher Blue?
Contributing to the significant increase in audience reach though our marcomms efforts.
How do you qualify and quantify a solid and successful PR campaign?
By keeping track and seeing responses/results/outcomes as strategically planned .
How much do internet sites and influential blogs play a part in your proactive publicity endeavours as compared to traditional media channels say, print?
A big part now, we have our own PB blog which allows us to interact with our guests who often provide us with good feedback. We also provide information to a wide variety of websites sites and send viral advertising messages.
Why Slice over other monitoring services?
It provides all that we require, simply, at a good price.
What's the best thing you like about Slice?
It's format.
How has Slice made a difference to your job and/or organisation?
It saves our staff time in monitoring media ourselves and quickens reaction time if needed.
Rolling waves or powdered peaks?
Love them both. I surf & ski with equal passion.
Facebook or Myspace?
Facebook. Check out Perisher Blue's Facebook page!
Medium rare or well done?
Definitely rare.
Tracking the media, monitoring the message
PR highlight so far for you at Perisher Blue?
Contributing to the significant increase in audience reach though our marcomms efforts.
How do you qualify and quantify a solid and successful PR campaign?
By keeping track and seeing responses/results/outcomes as strategically planned .
How much do internet sites and influential blogs play a part in your proactive publicity endeavours as compared to traditional media channels say, print?
A big part now, we have our own PB blog which allows us to interact with our guests who often provide us with good feedback. We also provide information to a wide variety of websites sites and send viral advertising messages.
Why Slice over other monitoring services?
It provides all that we require, simply, at a good price.
What's the best thing you like about Slice?
It's format.
How has Slice made a difference to your job and/or organisation?
It saves our staff time in monitoring media ourselves and quickens reaction time if needed.
Rolling waves or powdered peaks?
Love them both. I surf & ski with equal passion.
Facebook or Myspace?
Facebook. Check out Perisher Blue's Facebook page!
Medium rare or well done?
Definitely rare.
Tracking the media, monitoring the message
