We love a good read and Lovemarks has to be up there in terms of branding books.
Beautifully designed and conversational in style, Kevin Roberts from Saatchi & Saatchi claims brands have run out of juice. More and more we have grown to expect great performance from products, services and experiences. And most often, we get it. So what makes some brands continue to be inspirational, while others struggle? The answer Kevin says is "Lovemarks: the future beyond brands".
Here's the lowdown:
"Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.
Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go. Put simply, Lovemarks inspire Loyalty Beyond Reason"
Here are the key differences between brands and lovemarks:
To find out more and to download an excerpt from the book, check out www.lovemarks.com.
Tracking the media, monitoring the message
