Escape inside the office...

Eventscape's new product Kapsel is a multi-sensory space that can be set up anywhere in a busy office, exhibition space or anywhere elsewhere for that matter! The promotion of the product centres around being able to create an oasis of relaxation and calm regardless of location.

With no restrictions on size or form, the lightweight tubular frames, can be skinned in any material. Full-colour graphics, light, sound and even scent (green apples for us please!) can also be included, creating a completely immersive space that can recharge and refocus employees during brainstorming sessions, for example. The whole design can later be knocked down and reskinned, reused and recycled to create a whole new environment.

Thanks to Springwise for the original post.

Tracking the media, monitoring the message

Fight for kisses... and market share

If you've ever wondered just how many more blades they can get on a razor in an effort to grab market share, wonder no more. It's no longer about blades. It's about engagement.

Wilkinson Sword released this little corker of a campaign a little over a month ago. If animated babies freak you out, eject now. Otherwise, play the video and prepare for battle.

(if you're getting this feed via email, view the clip here)

Visit the site here, but beware! It's full flash, so make sure the broadband is turned up full strength.

Once you get past the trailer, you can download a game, share scores, get screen savers and send personalised ecards of your loved one's name tattooed to rather impressive bicep.

Battling bubbas don't necessarily do it for me, but then I'm not the intended audience. Perhaps their Intuition brand might consider a virtual retail therapy rodeo where winners are given an open cheque to the shoe department. Now we're talking... sorry, shaving!

Tracking the media, monitoring the message