A few months back we spoke to Gabriel McDowell of award-winning Res Publica Public Relations, and he said the biggest challenge facing his business today was the ability to attract talent, particularly at the account director level. So we thought we'd chat to Wendi Dawson from Aquent, who specialise in recruiting for the PR, Comms and marketing industries.
Takeaways from this video:
-More employers are attracting talent by offering salary packaging and flexible work practices
-Employees want mentoring, coaching and a clear career path
-When employers are recruiting, the should look for passion and cultural fit, as skills can be taught on the job
Tracking the media, monitoring the message
