Most of us were students at some point (or maybe still are...) and there's nothing students like more than free stuff (OK, maybe there are some things they like more, but let's not go there). Emerging on US college campuses is the Shadow notebook - a multi-subject notebook co-branded with participating colleges and universities across the US that is distributed at the start of each semester by the school. Four-color, full-page advertisements act as subject dividers that provide advertisers with the means to engage students as creatively as you’d like.
ABS Notebooks claim:
The [shadow] notebooks provides students with the opportunity to interact with your brand in a learning environment, during the critical time of their lives when brand preferences are being formed. To ensure maximum impact and exposure, the notebooks are designed for students to use over the course of an entire school semester; which means, your ad will be seen approximately 96 times over a 4-month period.
Free uni diaries, free postcards and now free notepads... now only if something could be done about that pesky HECS debt...
Tracking the media, monitoring the message
