We'd like you to meet the very gorgeous Andrea Kerekes, Managing Partner, at Access PR. When she's not staving off her teenage son's ever increasing appetite, Andrea is leading her team to provide PR counsel for some of Australia's top brands. Oh, and she also happens to be one very sassy Slicer.
Since launching just over 12 months ago, Access PR has grown incredibly fast. What has been the key to your success?
Paranoia is a wonderful thing.
Access PR has been finalists in many PR awards recently. Is there a campaign that you're particularly proud of?
We do less campaign work and more ongoing counsel and reputation management. Having said that, the Starlight Children’s Foundation Christmas campaign generated a ridiculously huge amount of media coverage as well as reaching fundraising targets – all PR led. We are also very proud of our Pizza Hut ‘Pasta Hut’ launch.
What do you think are the biggest challenges for the PR industry right now?
Nothing new I reckon. There’s the perennial ritual of having to read about publicity ‘professionals’ making announcements they are going to guarantee media coverage or that “PR as we know it is dead” (blah, blah, blah…). The main challenge is really keeping on top of the rising tide of digital media and opinion leaders online.
You've used other monitoring services. What gives Slice it's edge?
The self service aspect is great and it’s very simple to use.
Any tips for other Slice subscribers?
As Kath & Kim would say, be pacific.
Right now I'm....
Reading... How to Kill Your Husband by Kathy Lette (sorry George)
Eating.... a stupid carb-free diet that is killing me
Listening... to my teenage son tell me he’s hungry. Again.
Planning... to teach my son how to cook for himself
Buying... Food
Enjoying.... anything that doesn’t involve bloody food.
Media monitoring
