Dan Schawbel of PersonalBrandingblog.com has written and published a nifty little ebook with tips on blogging your brand - starting with the basics for newbies, with more sophisticated tidbits for more advanced users.
You can download the free ebook here: http://danschawbel.com/bloggingyourbrand.pdf
If you've never blogged before, or are just looking to pick up a few tips, take a few minutes to click through book - along with giving insights into operating a blog, the book also explains the importance of technorati.com, why you should have an 'About' page on your blog, commenting advice, search engine optimisation for blogs and integrating your blog with other social media platforms.
Ties in nicely with Dan's new book Me 2.0 - about how important blogging is for your own brand (especially if you're in your 20s). For an interview with Dan about the book check out David Meerman Scott's blog here.
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