Free Webinar 3 July 2008: Six Driving Forces Changing Media

Be quick to register for this one!

Six Driving Forces Changing Media… And What To Do About It
Free Webinar: Thursday, 3 July 2008 at 1:00pm AEST

Amanda Gome founder/publisher of SmartCompany.com.au talks to Ross Dawson, Chairman of Future Exploration Network and organiser of the annual Future of Media Summit 2008.

Dawson will present:
-The six inexorable forces that are shifting the media landscape and providing challenges and opportunities.
-How the driving forces impact traditional and online media businesses and the strategies they can take.
-How companies that use the media for advertising and marketing can profit from these trend.

Ross Dawson is globally recognized as a leading keynote speaker and authority on business strategy. He is CEO of international consulting firm Advanced Human Technologies, and Chairman of Future Exploration Network

Amanda Gome is the founder/publisher of SmartCompany.com.au. Amanda was editor of BRW’s Fast 100 and Startups magazine and she is also an adjunct professor of business at RMIT University.

The Future of Media Summit 2008, to be held on 15 July simultaneously in Sydney and Silicon Valley linked by high-definition video, will examine in detail the forces changing media and the emerging opportunities. More to follow.

Tracking the media, monitoring the message

Free webinar: Delivering Inspiring Presentations

How to Deliver Inspiring Presentations
Wednesday, 7 May 2008 at 11:00am AEST

The industrious bunch over at smartcompany are offering a free webinar on how to deliver insipiring presentations. The webinar presenter Carmine Gallo is a US communications coach and author of the new book, Fire Them Up!: 7 Simple Secrets to: Inspire Colleagues, Customers, and Clients; Sell Yourself, Your Vision, and Your Values; Communicate with Charisma and Confidence. Carmine has interviewed dozens of extraordinary business leaders and entrepreneurs who speak the language of motivation.

On 7 May you can learn the powerful persuasion techniques Carmine has gleaned from these masters of influence, including visionaries from Apple and Google.

At this webinar you will learn how to:
• Prepare and deliver inspiring and electrifying presentations
• Develop methods that keep an audience motivated and interested
• Apply the techniques of motivational masters in virtual presentations

Register for the webinar here.

Tracking the media, monitoring the message

Slice of Life: Eric Beecher

A few weeks ago Slice had the pleasure of meeting Eric Beecher, the 2007 Walkley Award winner for Journalistic Leadership. To find out why Eric received his award, watch take a peek at the award presentation here. You'll hear lots of references like 'risk taker', 'forefront of evolving media' and 'advocate of independent journalism'.

Eric was the former editor of the Sydney Morning Herald and editor in chief of the Herald and Weekly Times newspaper group. He is currently co-owner of Crikey, Smart Company, Eureka Report and a founder of Business Spectator - a new and free, online business and finance website with contributors including Alan Kohler, Stephen Bartholomeusz and Robert Gottliebsen.

Here are some of Eric's views, based on his prestation at the Media Monitors Annual Conference in February:

What are the major issues facing Australian journalists today?
The ever decreasing news cycle, and the 'dumbing down' of journalism are issues both locally and overseas. As news can now be rebroadcasted globally in a matter of seconds, it is becoming more difficult to have a 'scoop' story. News is becoming a commodity, where the owners of the information (publishers) and/or the audience value intensively researched, quality journalism less. Well funded journalism is central to a modern democracy, it creates a check and balance to ensure politicians, governments and businesses are kept accountable. Watergate was a prime example of this.

How is Business Spectator different from other business media websites?
We are free business and finance website, independently owned and operated by the people who produce it. We publish around 1000 stories a day and we update the site with commentary as events of the day evolve. Our information is sortable via 28 industry and category filters, which enable you customise our website to your specific interests. And we have some of the brightest minds in the industry on our team.

What are the biggest news/media trends you can see on the horizon?
User generated content and blogs are already here and starting to make an impact - although it's much bigger in the US than Australia currently. Blogs which focus on specialised topics and create like-minded communities are the most successful.

'Copyright' will become increasingly difficult to manage, as content becomes digital and distributed by readers throughout the world over billions of web pages.

The consolidation of mass media ownership, and the convergence of media across platforms - owners are looking to get bigger returns, with fewer resources.

Thanks to Eric for his time and commentary. If you haven't already done so, check out Eric's websites - we believe they have some of the best quality and most relevant Australian content you'll find on the web.

Tracking the media, monitoring the message