Digital Marketing World (Free Virtual Conference)

MarketingProfs have put together Digital Marketing World 2009, a free virtual conference on Wednesday 1 April 2009, for both B2B and B2C marketers.



Keynote speaker is David Plouffe, Campaign Manager for Barack Obama’s 2008 Presidential Campaign. Plouffe will enlighten audiences on:

-How to harness the power of social networking to connect a dispersed group of people and engage them to perform outstanding feats

-Innovative ways the campaign built brand loyalty and how these same tactics can be used by your organization

-Why consistent leadership sets a tone that can inspire creativity and passion to achieve surprising results


Other topics covered include:

- How to use Facebook to build a community and meet marketing objectives

- What you need to build a successful corporate blog

-How to maximize website ROI and drive real results

-How to create online branded content to accelerate sales

-How to start “The Rave” and get your biggest fans to tell your story

For full details, and to register for free, click here.

We've never been to a 'virtual' conference. MarketingProfs claim that in addition to the speakers, there's still all the 'other' conference type of stuff available too: breakout sessions, exhibit hall and networking. Looking forward to how it all works out!

Media monitoring

Melbourne: Digital marketing and media summit

Digital Marketing and Media Summit 2008
Unlocking the power of digital communication
21 November 2008 – Hilton on the Park, Melbourne

The folks at elitemedia have pulled together some of Australia's brightest 'digital' sparks for this year's digital marketing and media summit.

Sessions include:
• Google – Tools in the marketers’ sandpit
• Online channel: from information to revenue generation
• Mt Franklin case study: Building a meaningful relationship with your consumer in a digital world
• The out of home digital revolution

Speakers include:
• Joel Thomson, Digital Creative Director, Publicis Mojo
• Rena Chatterjee, Marketing Manager, Water, Coca-Cola Amatil
• Katie Chatfield, Strategy Director, the white agency
• Sam Plowman, Head of Online, ANZ
• Basil Hyman, Marketing & Internet Director, STA Travel
• David Green, General Manager of Mobile Marketing, Vodafone
• Julian Cole, Social Media Strategist, The Population
• Peter Williams, Chief Executive Officer, Deloitte Digital
• Mark Armstrong, Head of Auto, Local & Classifieds, Google

For more info, click here.

Tracking the media, monitoring the message