Fascinating Fashionation

A little while back we told you about The Cool Hunter, as a website magazine editors subscribe to. The hunters have now launched a new site dedicated to all things fashion, called Fashionation.



This time instead of being a site that the mag editors subscribe to, the site is more of a grab-bag of goodies from existing glossies.

Fashionation, claims to be:

"an alternative fashion universe where fashionistas, photographers and creatives can get their weekly fix of the best fashion editorial from around world. Each day we scan the globe's top fashion magazines - from every international edition of influential glossy bibles Vogue and Harpers Bazaar, right through to obscure and cutting edge fashion and pop culture tomes such as Pop, Marmalade, ID and Dutch to unearth the most creative and inspiring work happening in the world right now. From Moscow to the Netherlands, Bejing to Melbourne, New York to London and Milan, Fashionation is searching the globe to deliver inspiration direct to your desktop."

If fashion mags are your PR thang, subscribe to this site now! And if you've got something that the citizens of the Fashionation might be interested in, submit it here.

Tracking the media, monitoring the message

Future Trends Vision

In the vein of 'WhiteSpace' by ESP Inc, New York, the enterprising crew at Fashion Forecast Services have created a 'Forward Vision' event, bringing together some of the top trend forecasters from around the globe. If you need to advise your clients if they should go aubergine or tangerine, boho or uber chic, vintage or high shine for next season, then this event is for you!

Melbourne
Tuesday April 15 2008
Docklands, Pier 14

Sydney
Thursday April 17 2008
Jones Bay Wharf, Pyrmont Point

The aim is to regularly bring a group of global trend visionaries who have the talent and vision to look at the horizon and spot the signs that drive trends and creativity. Some of the presenters include:

Jo-an Jenkins / Founder + Editor-in-Chief / Jenkins
Jo-an Jenkins has spent her entire professional life tracking trends in the fashion and interior design worlds. Over the past twelve years she has directed a team of professional designers and forecasters who provide trend information to an international client base ranging from major retailers and key cosmetic brands to prominent names in leisure, ready to wear and interior design.

Tony Bannister / Founder + Creative Director / SCOUT
SCOUT is a thriving, cutting-edge trend interpretation agency that works both online and through publications across 7 key forecasting areas: Fashion, Casualwear, Retail, Color, Merchandising, Accessories, and Consumer Trends. SCOUT also consults with clients one-on-one, thanks to a non-stop stream of intelligence via a network of international SCOUTS. It reports on emergent trends as they are happening in New York, Tokyo, Milan, London, Paris and other hot spots around the world, from which it produces a unique range of seasonal trend reports and an electronic, themed monthly newsletter.

For more information click here (scroll down once you've reached the page)

Tracking the media, monitoring the message