Little surprise that our most reported Australian in 2008 was the Prime Minister with around 960,000 news items mentioning him last year. Next was fallen Liberal leader Brendan Nelson, and then the treasurer Wayne Swan arounding off the top three positions. In fact the only person in the top 10 not in politics was Ricky Pointing, captain of the Australian cricket team.
The figures also show just how powerful radio broadcasting in generating news coverage, outstripping all other news outlets for nearly every person on the list.
If you are interested in the entire list of 2008 Top 50 most reported Australians complete with figures for each media type, email me at kylie at slicemedia dot com and I'll send a copy your way.
Tracking the media, monitoring the message
