What happens when advertising agency Amnesia responds to a mock brief sent out by Adnews to improve Australian's perceptions of migrants?
Adnews report that Australians are suspicious of migrants and more of us than not believe our intake is too high. A common perception is that migrants steal jobs from hard-working Australians. The brief was to create an ad promoting immigration as being of benefit to the country’s economy and/or cultural heart.
Welcome to the extremely tongue in cheek kick a migrant game.
The game is now supported with a Facebook page, blog and cheats, and has been played over 400,000 times in 121 countries.
The game has been noted in publications in the UK and Spain, where immigration is currently being hotly debated.
Tracking the media, monitoring the message
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