Thought you might like to know about a PR & New Media Summit, in Sydney on Tuesday 4 & Wednesday 5 March 2008, organised by Frocomm.
The Summit is for public affairs and marketing communications practitioners who wish to:
-Understand online media
-Hear from the online Editors: understand what online editors and journalists are looking for
-Develop and implement new media strategies for their organisations
-Start building the skills base for engaging online with all stakeholders
-Hear from the corporate, Government and agency new media experts
-Case studies: successes and war stories from in-house comms practitioners
Looks like a rather interesting collection of topics, speakers and case studies. Here's a few that caught our eye:
Why is New Media so important for PR practitioners?
-What’s being said about you online? Are you part of the conversation?
-De-mystifying new media: what is Web 2.0, blogs, podcasts, vodcasts, facebook, MySpace, Wikipedia, Twitter, YouTube, RSS and instant messaging
-Understanding the business uses for new media: customer affinity programs, internal communications, reputation management, brand building, public relations, product development, and even recruitment – and why PR people are suited to own this activity in their organisation
Ross Monaghan
Deakin University and Founder, The MediaPod
You the media
-The changing nature of communications: how the web is influencing us
-From CEO posts on YouTube, to the formation of online communities, to campaigns to raise awareness of social issues, new media is a powerful force shaping opinion
-What lessons can Australian businesses learn from our politicians' embrace of online campaigning?
Rob Shilkin
Head of Corporate Communications & Public Affairs, Google Australia & New Zealand
The (new) media view (Panel session)
-How has the digital revolution changed the news?
-How have established media brands developed their online prescence?
-Editorial direction: how is online content different?
-When will internet video usage be greater than TV?
Max Uechtritz, Editor-in-Chief, ninemsn
Bruce Belsham, Editor, abc.net.au, ABC
David Higgins, Editor, News.com.au
Mike Van Niekerk, Editor-in-Chief, Fairfax Online
Convention, disruption, vision
-How the web is changing communication strategy for companies, Governments, charities and those that want to campaign against your organisation
-If PR and traditional media is about controlling the message, do organisations fear the unfiltered chaos of the web? What can you do to calm their fears?
-Is there a happy balance between creating a conversation (and letting it go in any direction) and controlling the conversation?
Laurel Papworth
Director, World Communities and Social Networks Strategist
How to integrate new media into your PR strategy
-The AWI internal communication case study
-Search leveraged PR
-Getting a #1 ranking on Google
-Case studies including the Collective Conversation case study
Matt Overington
Digital Director, Hill & Knowlton
View complete program here.
Tracking the media, monitoring the message
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