Integrate or detonate!

Elite Media have organised an advertising, marketing and media summit happening in Melbourne, Australia in mid May. The theme of the summit is about engaging consumers through integrating advertising, marketing and media strategies.

When: Monday 12 May & Tuesday 13 May 2008
Where: Peninsula at Central Pier, Melbourne Docklands
Full conference program: here

Sessions that caught our eye include:

PR versus Public Relations - Panel
-Today’s Public Relations role in the overall marketing communications mix
-Has the live and digital media channels changed the art of Public Relations?
-How has the rise of social media affected the PR business?
-The future of digital PR and communications
-Word of mouth marketing: How do you get your consumers to discuss your brand?
Andrea Kerekes, Managing Partner, Access PR
Trevor Young, Joint Managing Director, Spark
Robert Gibbs, Head of Marketing and Communications, Nokia Siemens Network

Consumer Generated Media– separating hype from reality
-Key findings from Nielsen Online’s comprehensive investigation of the ‘CGM’ online category
-Which online consumers are participating in CGM related activity and is it yet mainstream?
-What motivates local consumers to participate online through blogs, social networking, uploading content and distributing content?
-What impact can consumer generated media have on your brand?
-How are marketers taking advantage of this revolution in consumer behaviour and mindset?
Melanie Ingrey, Research Director, Nielsen Online

The Creative Revolution
-An insightful look at the evolving communications landscape
-The future of multimedia – how to leverage winning communication strategies
Leo Premutico, Joint Founder, Johannes Leonardo (New York)

Tracking the media, monitoring the message

PR & New Media Summit 4-5 March, Sydney

Thought you might like to know about a PR & New Media Summit, in Sydney on Tuesday 4 & Wednesday 5 March 2008, organised by Frocomm.

The Summit is for public affairs and marketing communications practitioners who wish to:
-Understand online media
-Hear from the online Editors: understand what online editors and journalists are looking for
-Develop and implement new media strategies for their organisations
-Start building the skills base for engaging online with all stakeholders
-Hear from the corporate, Government and agency new media experts
-Case studies: successes and war stories from in-house comms practitioners

Looks like a rather interesting collection of topics, speakers and case studies. Here's a few that caught our eye:

Why is New Media so important for PR practitioners?
-What’s being said about you online? Are you part of the conversation?
-De-mystifying new media: what is Web 2.0, blogs, podcasts, vodcasts, facebook, MySpace, Wikipedia, Twitter, YouTube, RSS and instant messaging
-Understanding the business uses for new media: customer affinity programs, internal communications, reputation management, brand building, public relations, product development, and even recruitment – and why PR people are suited to own this activity in their organisation
Ross Monaghan
Deakin University and Founder, The MediaPod

You the media
-The changing nature of communications: how the web is influencing us
-From CEO posts on YouTube, to the formation of online communities, to campaigns to raise awareness of social issues, new media is a powerful force shaping opinion
-What lessons can Australian businesses learn from our politicians' embrace of online campaigning?
Rob Shilkin
Head of Corporate Communications & Public Affairs, Google Australia & New Zealand

The (new) media view (Panel session)
-How has the digital revolution changed the news?
-How have established media brands developed their online prescence?
-Editorial direction: how is online content different?
-When will internet video usage be greater than TV?
Max Uechtritz, Editor-in-Chief, ninemsn
Bruce Belsham, Editor, abc.net.au, ABC
David Higgins, Editor, News.com.au
Mike Van Niekerk, Editor-in-Chief, Fairfax Online

Convention, disruption, vision
-How the web is changing communication strategy for companies, Governments, charities and those that want to campaign against your organisation
-If PR and traditional media is about controlling the message, do organisations fear the unfiltered chaos of the web? What can you do to calm their fears?
-Is there a happy balance between creating a conversation (and letting it go in any direction) and controlling the conversation?
Laurel Papworth
Director, World Communities and Social Networks Strategist

How to integrate new media into your PR strategy
-The AWI internal communication case study
-Search leveraged PR
-Getting a #1 ranking on Google
-Case studies including the Collective Conversation case study
Matt Overington
Digital Director, Hill & Knowlton

View complete program here.

Tracking the media, monitoring the message