What happens when something goes wrong on the other side of world, yet reaches you, your consumers and your competitors in seconds online? If your first impulse is to crawl under your desk and consume a huge block of chocolate, this summit could offer you a few more constructive strategies to managing corporate reputations internationally.
PR Global Interational Reputation Management Summit
Monday 29 September 2008
Hilton London, Paddington, London
Topics:
New media channels and how to combine them with traditional channels to best manage your reputation in a digitally interconnected world
Coordinating relationships between headquarters and local offices to ensure international messages are delivered in a way that is locally relevant
Picking the right international partners: working with PR agencies to ensure consistency of message and maximum global coverage
International media relations: building productive relationships that enforce a positive international image
International crisis management: mitigating risk to your reputation in a world where bad news spreads in seconds
Entering emerging markets and establishing a positive corporate reputation
Speakers include:
Trevor Gorin, Global Media Relations Director, Unilever
Richard Hedges, Director of Corporate Communications Europe & Pacific, American Airlines
Ulrich Gartner, Vice President Communications Europe, AB Electrolux
Anne Groves, Global Head of Public Relations, Clifford Chance
Andrew Vickerman, Global Head of Communications and External Relations, Rio Tinto
For more information, and to book, click here
Tracking the media, monitoring the message
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