International Reputation Management Summit

What happens when something goes wrong on the other side of world, yet reaches you, your consumers and your competitors in seconds online? If your first impulse is to crawl under your desk and consume a huge block of chocolate, this summit could offer you a few more constructive strategies to managing corporate reputations internationally.

PR Global Interational Reputation Management Summit
Monday 29 September 2008
Hilton London, Paddington, London

Topics:
New media channels and how to combine them with traditional channels to best manage your reputation in a digitally interconnected world

Coordinating relationships between headquarters and local offices to ensure international messages are delivered in a way that is locally relevant

Picking the right international partners: working with PR agencies to ensure consistency of message and maximum global coverage

International media relations: building productive relationships that enforce a positive international image

International crisis management: mitigating risk to your reputation in a world where bad news spreads in seconds

Entering emerging markets and establishing a positive corporate reputation

Speakers include:
Trevor Gorin, Global Media Relations Director, Unilever

Richard Hedges, Director of Corporate Communications Europe & Pacific, American Airlines

Ulrich Gartner, Vice President Communications Europe, AB Electrolux

Anne Groves, Global Head of Public Relations, Clifford Chance

Andrew Vickerman, Global Head of Communications and External Relations, Rio Tinto

For more information, and to book, click here

Tracking the media, monitoring the message

Slice of Life: Jessica Ford of Fordcomm

So what kind of people use Slice Media? Introducing Jessica Ford, Media Monitoring Manager at Fordcomm.

Fordcomm is a medium sized communication and PR consultancy in Newcastle, NSW, specialising in reputation management and development communication for clients in the coal industry, bulk logistics, aluminium production and property development. The consultancy has ten employees and over 15 clients.

In February Jessica decided to review their media monitoring services, and that’s when she discovered Slice. “We chose Slice Media over another media monitoring services because it’s easy to use and it gives us control over what is tracked and for how long. It’s really handy being able to choose your own keywords for the different tracking folders,” Jessica said.

Jessica sets up different tracking folder for each of their clients, enabling them to manage a range of clients and issues simply. “We use Slice to track articles that specifically refer to clients and topical issues relevant to their industries,” Jessica said.

And being all online and digital delivers a raft of benefits for Jessica – no more towers of papers, piles of magazines or wasted time flicking pages. “Slice is also cheaper, faster and more convenient than just relying on subscriptions to newspapers and other publications through the mail. Digital delivery of the articles allows for more efficient management of clippings for our clients,” she said.

Track the media, monitor the message