Slice of Life: Jessica Ford of Fordcomm

So what kind of people use Slice Media? Introducing Jessica Ford, Media Monitoring Manager at Fordcomm.

Fordcomm is a medium sized communication and PR consultancy in Newcastle, NSW, specialising in reputation management and development communication for clients in the coal industry, bulk logistics, aluminium production and property development. The consultancy has ten employees and over 15 clients.

In February Jessica decided to review their media monitoring services, and that’s when she discovered Slice. “We chose Slice Media over another media monitoring services because it’s easy to use and it gives us control over what is tracked and for how long. It’s really handy being able to choose your own keywords for the different tracking folders,” Jessica said.

Jessica sets up different tracking folder for each of their clients, enabling them to manage a range of clients and issues simply. “We use Slice to track articles that specifically refer to clients and topical issues relevant to their industries,” Jessica said.

And being all online and digital delivers a raft of benefits for Jessica – no more towers of papers, piles of magazines or wasted time flicking pages. “Slice is also cheaper, faster and more convenient than just relying on subscriptions to newspapers and other publications through the mail. Digital delivery of the articles allows for more efficient management of clippings for our clients,” she said.

Track the media, monitor the message

Monthly Media Index: July 2007

The first month of the new financial year delivered the following top Australian media stories (see below). Many thanks to Patrick Baume, Senior Analyst at Media Monitors for putting this together for Slice. Enjoy Slicers!

(if you are receiving this post via email, and have trouble viewing the charts, please visit slicemedia.blogspot.com to view them online)




• Dr Mohamed Haneef – The detention, arrest, charging in relation to the failed Glasgow airport attack, release on bail, re-detention, dropping of charges and ultimate release of Dr Mohamed Haneef was easily the biggest news story of July, with the AFP, the DPP and the Minister for Immigration all under intense media pressure for their part in the saga.

• Federal indigenous intervention plan – The Federal Government’s takeover of many remote indigenous communities in the Northern Territory was hotly discussed in the media, with heavy criticism from some groups but polls showing majority support for the move.

• Climate Change – Climate change remains near the top of the news agenda as it has for the last nine months, with the Federal Government making more concessions with a solar hot water rebate, while the Opposition continued to claim the PM is asleep on the job.

• Water policy – The attempted Federal takeover of the Murray-Darling river system was big news this month, as former Victorian Premier Steve Bracks stepped away from negotiations, claiming the Plan was dead, while the Federal Government pledged to go ahead with the takeover without Victoria’s agreement.

• Federal Liberal leadership – The speculation about the Liberal leadership resurfaced this month after criticism of the PM by the Treasurer in a soon to be released Howard biography, although a poll claiming 30% of people would be less likely to vote for the Liberals with Peter Costello as leader nor his own ruling out of a challenge dampened media discussion fairly quickly.







Track the media, monitor the message

SliceReach - August 07 list now available

Hiddy Ho Slicers, the new month is in town. And so too is the latest version of SliceReach - our complete list of tracked press publications and broadcast stations.

Slice regularly reviews the press publications we track to ensure we're putting our resources to best use. To keep Slice the trim, taught and terrific spunk we all know it to be, we've deleted some publications, but fear not... we've added some others - all 99% fat free of course.

If you'd like a copy of the latest SliceReach document, send us an email or give us a tingle.

Track the media, monitor the message

What? 110 new titles?!

Slice just got a whole lot busier today, with the addition of more than 110 Australian lifestyle magazines added to our tracking list. Slice will now be carving its way through publications such as Australian Mother & Baby, Australian Medicine, Big Issue Australia, city Child publications, Fashion Journal, Life etc., jmag, Instyle, SA Life, TV Hits, Voyeur and Wheels to name few. Hmmm, we may have to increase Slice’s daily carb intake to keep up... they will of course be all low GI.

Happy Slicing. www.slicemedia.com.au