Monthly Media Index: July 2007

The first month of the new financial year delivered the following top Australian media stories (see below). Many thanks to Patrick Baume, Senior Analyst at Media Monitors for putting this together for Slice. Enjoy Slicers!

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• Dr Mohamed Haneef – The detention, arrest, charging in relation to the failed Glasgow airport attack, release on bail, re-detention, dropping of charges and ultimate release of Dr Mohamed Haneef was easily the biggest news story of July, with the AFP, the DPP and the Minister for Immigration all under intense media pressure for their part in the saga.

• Federal indigenous intervention plan – The Federal Government’s takeover of many remote indigenous communities in the Northern Territory was hotly discussed in the media, with heavy criticism from some groups but polls showing majority support for the move.

• Climate Change – Climate change remains near the top of the news agenda as it has for the last nine months, with the Federal Government making more concessions with a solar hot water rebate, while the Opposition continued to claim the PM is asleep on the job.

• Water policy – The attempted Federal takeover of the Murray-Darling river system was big news this month, as former Victorian Premier Steve Bracks stepped away from negotiations, claiming the Plan was dead, while the Federal Government pledged to go ahead with the takeover without Victoria’s agreement.

• Federal Liberal leadership – The speculation about the Liberal leadership resurfaced this month after criticism of the PM by the Treasurer in a soon to be released Howard biography, although a poll claiming 30% of people would be less likely to vote for the Liberals with Peter Costello as leader nor his own ruling out of a challenge dampened media discussion fairly quickly.







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SliceReach - August 07 list now available

Hiddy Ho Slicers, the new month is in town. And so too is the latest version of SliceReach - our complete list of tracked press publications and broadcast stations.

Slice regularly reviews the press publications we track to ensure we're putting our resources to best use. To keep Slice the trim, taught and terrific spunk we all know it to be, we've deleted some publications, but fear not... we've added some others - all 99% fat free of course.

If you'd like a copy of the latest SliceReach document, send us an email or give us a tingle.

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Small business, big opportunity

Sensis' Small Business, Big Opportunity marketing and advertising guide is a free book jammed packed with advice and tips for small business operators. Order your free copy at smallbusiness.sensis.com.au.

Once you've got your name in lights (or in print or on the airwaves as it were!), make sure your Slice tracking folders are setup to track your media coverage.

Happy Slicing! http://www.slicemedia.com.au/

Farewell Brendan, Hello Kevin

Many of you many have had the pleasure of speaking with our lovely Irish telephone consultant Brendan McGreevy. With a tear in our eye, we waved him goodbye as he set off to return to the Emerald Isle, and start up a new publishing empire. We wish you all the best Brendan.

In his place we welcome Kevin Passmore to the team. Kevin has just returned from teaching in China for 6 months and is currently breaking in his new headset. When Kevin’s not brushing up on his Boolean or training for the Oxfam 100km trailwalk, he’s on the phone spreading the Slice gospel and answering your questions.

Happy Slicing. slicemedia.com.au