Since February you've been able to download your press AND broadcast summaries via the 'All Items' page in your Slice subscription website. But wait! There's more! Now each broadcast summary delivered into your individual tracking folders also has a pdf of the summary! Just like a press clip!
No more cutting and pasting. No more formatting crises. Yay for small wonders.
Tracking the media, monitoring the messageIt wasn't all men in red suits and boozy long lunches in December 07. Here's the headlines that kept us busy in between unwrapping pressies, baking turkeys and boiling puddings. Thanks to media analyst Patrick Baume.
Climate Change – Climate change continued to dominate the news, with the intergovernmental meeting on climate change in Bali seeing the new Australian Prime Minister Kevin Rudd gain international plaudits for signing the Kyoto agreement, as debate over whether the developing world should face the same restrictions as richer countries raged and the U.S. continued to hold out against mandatory targets.
Petrol prices – Petrol prices were once again a big issue as the Government followed through on its Election commitment to hold an ACCC inquiry into petrol prices. As oil prices headed towards US$100 a barrel, the Commission found no direct evidence of price collusion in the industry, but said that it could be made more competitive.
Interest rates – Interest rates and the credit crunch across global financial markets continued to be a big issue in the last month of 2007, with the big banks warning they would have to increase their mortgage rates despite no official increase in rates from the Reserve Bank during the month.
Aurukun rape case – Much of the media ran lead articles after it was revealed that none of nine men and boys convicted of raping a ten year old girl at the Cape York settlement of Aurukun were sentenced to gaol. Public sentiment ran strongly against the prosecutor’s decision not to ask for custodial sentences and Queensland Premier Anna Bligh immediately announced an inquiry.
WorkChoices – WorkChoices continued to be an issue in December as the Opposition agonised over whether to block the repeal of the legislation in the Senate, as new Workplace Relations Minister Julia Gillard warned that it could be years before new processes were in place.
Tracking the media, monitoring the message
So you’ve got a bunch of news items in your tracking folder. Want to see only your radio items in that tracking folder? Or only your TV items? Or only your press items? Never fear. The Slice filter is here!
After you’ve selected which tracking folder you want to view, use the ‘Filter’ drop down box to choose which items you want to show – all items, tv items, radio items or press items.
The ‘Folder’ heading tells you how many items you have in total in your tracking folder.
The ‘View’ heading tells you how many news items are in your current view – in the example above, there are 6 radio items being displayed for the tracking folder ‘Web 2.0’, which has an overall total of 190 items. Simple!
Tracking the media, monitoring the messageFor the month that was, here it is - top news stories in the Australian media for September 2007. Thanks to Patrick Baume, Senior Analyst at Media Monitors for the round up.
APEC – The early September meeting in Sydney of 21 government leaders from around the Pacific rim, including U.S. President George Bush and Chinese Premier Hu Jintao, was largely overshadowed by a breach of security by the ABCs Chaser comedy show, although a number of trade deals were signed with China, Russia and the U.S.
Climate Change – APEC produced an agreement for aspirational targets amongst its members, including the two biggest carbon emitters, the U.S. and China, although the agreement was criticised as unenforceable by green groups.
Drought and water supply – The situation in the Murray Darling Basin went from very bad to calamitous during September, with the lowest inflows to the system on record. While citrus growers talked of having to pull up fruit trees, the price of water rose 1300% from the same time last year and there were predictions of higher grocery prices.
Industrial relations policy – The IR debate came back to centre stage during August, with business groups weighing in with an advertising campaign warning of dire times for small business if the WorkChoices reforms are overturned, whilst the Federal Opposition came out with its detailed policy, keeping many of the reforms but sticking to the commitment to remove AWAs
Xue Qian Xun – Strenuous debate over the merits of the Federal Government’s intervention into indigenous communities in the Northern Territory continued throughout August, with aboriginal groups and some welfare groups criticising several elements of the plan, particularly surrounding long-term ownership and the effectiveness of drinking bans.
Track the media, monitor the message
Happy Spring Slicers! Below are the top news stories at home and around the globe for August 2007. Thanks to Patrick Baume at Media Monitors for the round up.
• Industrial relations policy – The IR debate came back to centre stage during August, with business groups weighing in with an advertising campaign warning of dire times for small business if the WorkChoices reforms are overturned, whilst the Federal Opposition came out with its detailed policy, keeping many of the reforms but sticking to the commitment to remove AWAs
• APEC – The early September meeting in Sydney of 21 government leaders from around the Pacific rim, including U.S. President George Bush and Chinese Premier Hu Jintao, received plenty of coverage during August, with most of the focus on security preparations and disruptions to business and travel in the Sydney CBD.
• Climate Change – Climate change was one of the key areas discussed in the lead-up to APEC, with the Government pushing its plans for an alternative future international agreement to Kyoto and announcing further subsidies for alternative energy use, while the Opposition maintained its commitment to long term significant cuts in carbon emissions.
• Dr Mohamed Haneef – After all charges against Dr Haneef were dropped, the Federal Court overturned the Immigration Minister, Kevin Andrews’s decision to revoke Dr Haneef’s visa, leading to further calls for Mr Andrews’s resignation and prompting the Government to immediately announce an appeal.
• Federal indigenous intervention plan – Strenuous debate over the merits of the Federal Government’s intervention into indigenous communities in the Northern Territory continued throughout August, with aboriginal groups and some welfare groups criticising several elements of the plan, particularly surrounding long-term ownership and the effectiveness of drinking bans.
Track the media, monitor the message
The first month of the new financial year delivered the following top Australian media stories (see below). Many thanks to Patrick Baume, Senior Analyst at Media Monitors for putting this together for Slice. Enjoy Slicers!
(if you are receiving this post via email, and have trouble viewing the charts, please visit slicemedia.blogspot.com to view them online)
• Dr Mohamed Haneef – The detention, arrest, charging in relation to the failed Glasgow airport attack, release on bail, re-detention, dropping of charges and ultimate release of Dr Mohamed Haneef was easily the biggest news story of July, with the AFP, the DPP and the Minister for Immigration all under intense media pressure for their part in the saga.
• Federal indigenous intervention plan – The Federal Government’s takeover of many remote indigenous communities in the Northern Territory was hotly discussed in the media, with heavy criticism from some groups but polls showing majority support for the move.
• Climate Change – Climate change remains near the top of the news agenda as it has for the last nine months, with the Federal Government making more concessions with a solar hot water rebate, while the Opposition continued to claim the PM is asleep on the job.
• Water policy – The attempted Federal takeover of the Murray-Darling river system was big news this month, as former Victorian Premier Steve Bracks stepped away from negotiations, claiming the Plan was dead, while the Federal Government pledged to go ahead with the takeover without Victoria’s agreement.
• Federal Liberal leadership – The speculation about the Liberal leadership resurfaced this month after criticism of the PM by the Treasurer in a soon to be released Howard biography, although a poll claiming 30% of people would be less likely to vote for the Liberals with Peter Costello as leader nor his own ruling out of a challenge dampened media discussion fairly quickly.
Track the media, monitor the message
Hiddy Ho Slicers, the new month is in town. And so too is the latest version of SliceReach - our complete list of tracked press publications and broadcast stations.
Slice regularly reviews the press publications we track to ensure we're putting our resources to best use. To keep Slice the trim, taught and terrific spunk we all know it to be, we've deleted some publications, but fear not... we've added some others - all 99% fat free of course.
If you'd like a copy of the latest SliceReach document, send us an email or give us a tingle. Track the media, monitor the message
Sensis' Small Business, Big Opportunity marketing and advertising guide is a free book jammed packed with advice and tips for small business operators. Order your free copy at smallbusiness.sensis.com.au.
Once you've got your name in lights (or in print or on the airwaves as it were!), make sure your Slice tracking folders are setup to track your media coverage.
Happy Slicing! http://www.slicemedia.com.au/
Many of you many have had the pleasure of speaking with our lovely Irish telephone consultant Brendan McGreevy. With a tear in our eye, we waved him goodbye as he set off to return to the Emerald Isle, and start up a new publishing empire. We wish you all the best Brendan.
In his place we welcome Kevin Passmore to the team. Kevin has just returned from teaching in China for 6 months and is currently breaking in his new headset. When Kevin’s not brushing up on his Boolean or training for the Oxfam 100km trailwalk, he’s on the phone spreading the Slice gospel and answering your questions.
Slice just got a whole lot busier today, with the addition of more than 110 Australian lifestyle magazines added to our tracking list. Slice will now be carving its way through publications such as Australian Mother & Baby, Australian Medicine, Big Issue Australia, city Child publications, Fashion Journal, Life etc., jmag, Instyle, SA Life, TV Hits, Voyeur and Wheels to name few. Hmmm, we may have to increase Slice’s daily carb intake to keep up... they will of course be all low GI.
Happy Slicing. www.slicemedia.com.au
|
