Have you got the twitter account for your business name or the brands you represent (including your own personal brand?).
According to research by Erik J Heels, of the top 100 global brands, 93% have had their Twitter usernames taken by somebody else (i.e. "Twittersquatted" by a "Squitter"). Take this example of what happened to Goldman Sachs:
(This account has now been suspended by Twitter, I'm guessing to be sorted out with the 'real' Goldman Sachs. *Messy*.)
In company with Goldman Sachs are the likes of Sony, Prada, Porsche and Shell. Hell, even Oprah's bestie had to put up with www.twitter.com/kinggayle because another Gayle King or a 'squitter' had already beaten her to it!
(While we're on the subject, Oprah did a show about Twitter last Friday and sent her first tweet - check her out on Twitter here: www.twitter.com/oprah).
Even if you're not quite sure what to do with Twitter just yet, the land grab for twitter domains is on so best you get amongst the action to stake your name claim now. Sign up here: https://twitter.com/signup
Inspiration for this post: http://erikjheels.com/?p=1298
Media monitoring
