We love great PR. We love peaches. We love this tasty campaign.
BMF Sydney has created ‘Ella’, a giant, naked woman whose skin is made up entirely of peaches (approximately 24,000). She is a creative and engaging interpretation of Ella Baché’s brand proposition, Skin Good Enough To Eat. She is on display from 1-10 February 2008 in First Fleet Park Sydney, next to the Museum of Contemporary Art on Sydney Harbour.
This fully integrated campaign is also accompanied by a website including competitions, Ella facts and the 'making of Ella' video.
Has anyone seen Ella in real life? Would love to hear what your impressions of the experience was like. Leave a comment below.
Thanks to Cool Hunter for the original post.
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