One tasty campaign

We love great PR. We love peaches. We love this tasty campaign.

BMF Sydney has created ‘Ella’, a giant, naked woman whose skin is made up entirely of peaches (approximately 24,000). She is a creative and engaging interpretation of Ella Baché’s brand proposition, Skin Good Enough To Eat. She is on display from 1-10 February 2008 in First Fleet Park Sydney, next to the Museum of Contemporary Art on Sydney Harbour.

This fully integrated campaign is also accompanied by a website including competitions, Ella facts and the 'making of Ella' video.

Has anyone seen Ella in real life? Would love to hear what your impressions of the experience was like. Leave a comment below.

Thanks to Cool Hunter for the original post.

Tracking the media, monitoring the message

Color wheel not just for pros

Considering a brand refresh? Wondering what colour scheme to use for that powerpoint presentation? Looking for ideas on website colour palettes? Give Color Wheel Pro a spin.

We came across this nifty little tool allows you 'create harmonious color schemes based on color theory.' Hmmm, that may all be well and good, but we just like spinning the colour wheel of fortune and seeing where it lands. It does however do a great job in quickly making you realise how colour evokes a range emotional responses and sends different messages about your brand.

So if you'd like to work out if a monochromatic, analogous, complementary, split complementary, triadic, or tetradic color scheme is for you, download the free trial and get wheeling.



Happy Slicing. http://www.slicemedia.com.au/