Event: Public Relations Conference, Brisbane Australia

Frocomm's 4th Annual PR & New Media Conference 2009 will open it doors in Brisbane in early June. The two major streams are themed around "Welcome to the New World Of Communications" and "How the new media revolution is changing communications".

Here's a taste of some of the speakers presenting:

Sandi Logan, National Communications, Manager, Department of Immigration
The opportunities for public relations practitioners to deliver their messages are so much broader than ever before: reality TV series, internal IPTV broadcasts, web and social media platforms are just a few of the new world of communications options available: how should PR professionals approach these opportunities, prove their value to their organisation and prove a measurable return on investment?

Brian Giesen, Digital Specialist, Ogilvy 360 Digital Influence
Brian was recently head of digital at Ogilvys Washington USA office. He's relocating to Australia. Brian will discuss the Lessons from the US and Queensland digital elections.

Ross McSwain, Director Media and Communications, Queensland Corrective Services
Ross will be on the panel discussing issues management and crisis communications

Josh Deckard, former Press Office staff to George W Bush, Managing a hostile media environment
Lessons from the front line: Josh Deckard has served as President of Forward Thinking Strategies since March of 2008. Prior to founding Forward Thinking strategies, Deckard was the Assistant Press Secretary to President George W. Bush at The White House. He was the longest serving member of the Press Office staff, spanning from 2002-2007. During his time at The White House, Deckard oversaw White House media operations, including major international summits, addresses to the nation, as well as nationally televised press conferences at The White House, Camp David, and abroad.

Luke Worth, Director of Change, Capital & Coast District Health Board, Wellington, New Zealand
Healthy Communication: why are the media and Opposition political parties so keen to label communicators as Spin Doctors? What can we as communicators do to prove our value.

When: Tuesday 2nd and Wednesday 3rd JUNE 2009
When: The Stamford Plaza, Brisbane, Queensland
Price: $995 (+gst)
More info: www.frocomm.com.au

Media monitoring

Listen to PR, Comms & New Media speakers here

So we've told you about Frocomm's New Media Summits before, but now we just wanted to let you know that you can listen to many of the speakers presentations online.

Some presentations also have accompanying pdfs and videos. Check out the link on the Frocomm website here.

Tracking the media, monitoring the message

3rd Annual PR & Corporate Communications Summit 2008

The people at Frocomm are at it again with another summit for us PR & Comms folk. Check out the 3rd Annual PR & Corporate Communications Summit 2008 here. The theme for the conference is Do Different, and will be in Sydney Tuesday 27th & Wednesday 28th May 2008.

Here's our top picks so far...

Border Security and the Department of Immigration
-Why would a Government Department get involved in a TV show?
-What issues did we seek to cover, and why?
-What the Departments wants vs what the network wants
-How the series evolved from the original concept to now include other areas of the Department’s work such as compliance operations
-Results and ratings: have we changed people’s opinions? The role of research in understanding public opinion before, during and after the series
Sandi Logan, National Communications Manager, Department of Immigration

A recipe for success from the Dietitians Association of Australia
-Having a voice in the media - The Dietitians Association of Australia (DAA) Strategic plan
-Development of a comprehensive spokesperson program for Accredited Practising Dietitians (APDs)
-Case study: DAA and The Biggest Loser - Confronting the issue of obesity through the power of television to influence social change: The Biggest Loser (the finale attracted 2.6m viewers)
-Moving out of the glass house - Risks and benefits in building partnerships with media and industry
-Who is the Biggest Winner? Outcomes of APDs in the media 1999-2008
Clare Collins, Spokesperson, Dietitians Association of Australia; Associate Professor, Nutrition & Dietetics, University of Newcastle

The power of print media; how the web is changing print
-Hard news vs soft news vs opinion: what is the right mix for print given the "publish immediately" influence and impact of newspaper web/blog sites?
-Will readers always want outrage, scandal and human interest stories?
-Why circulation and influence are different
-Dailies, Weekends: newspapers are 7 days a week; understanding the print media dynamic provides both opportunities and challenges
Kelvin Bissett, Investigations Editor, The Daily Telegraph
Sam North, Managing Editor, SMH and The Sun Herald
Neil Breen, Editor, The Sunday Telegraph

News and current affairs in the age of the celebrity
-What is news? With everyone becoming a celebrity and being treated as newsworthy, how do we make sense of what is news and current affairs and what is entertainment?
-Adding the human touch to news
-Almost everyone has a mobile phone with a camera – are we all reporters now? (and what pictures and videos are sent in via the networks websites?)
Marguerite McKinnon, Journalist, Today Tonight, Seven Network
Mary Davison, Editorial Manager, Nine Network
Cathie Schnitzerling, Director of News, Sydney, Ten Network
Peter McEvoy, Executive Producer, Q&A, ABC TV

Any other events you know about and would like to share? Drop us a line, or comment below.

Tracking the media, monitoring the message

PR & New Media Summit 4-5 March, Sydney

Thought you might like to know about a PR & New Media Summit, in Sydney on Tuesday 4 & Wednesday 5 March 2008, organised by Frocomm.

The Summit is for public affairs and marketing communications practitioners who wish to:
-Understand online media
-Hear from the online Editors: understand what online editors and journalists are looking for
-Develop and implement new media strategies for their organisations
-Start building the skills base for engaging online with all stakeholders
-Hear from the corporate, Government and agency new media experts
-Case studies: successes and war stories from in-house comms practitioners

Looks like a rather interesting collection of topics, speakers and case studies. Here's a few that caught our eye:

Why is New Media so important for PR practitioners?
-What’s being said about you online? Are you part of the conversation?
-De-mystifying new media: what is Web 2.0, blogs, podcasts, vodcasts, facebook, MySpace, Wikipedia, Twitter, YouTube, RSS and instant messaging
-Understanding the business uses for new media: customer affinity programs, internal communications, reputation management, brand building, public relations, product development, and even recruitment – and why PR people are suited to own this activity in their organisation
Ross Monaghan
Deakin University and Founder, The MediaPod

You the media
-The changing nature of communications: how the web is influencing us
-From CEO posts on YouTube, to the formation of online communities, to campaigns to raise awareness of social issues, new media is a powerful force shaping opinion
-What lessons can Australian businesses learn from our politicians' embrace of online campaigning?
Rob Shilkin
Head of Corporate Communications & Public Affairs, Google Australia & New Zealand

The (new) media view (Panel session)
-How has the digital revolution changed the news?
-How have established media brands developed their online prescence?
-Editorial direction: how is online content different?
-When will internet video usage be greater than TV?
Max Uechtritz, Editor-in-Chief, ninemsn
Bruce Belsham, Editor, abc.net.au, ABC
David Higgins, Editor, News.com.au
Mike Van Niekerk, Editor-in-Chief, Fairfax Online

Convention, disruption, vision
-How the web is changing communication strategy for companies, Governments, charities and those that want to campaign against your organisation
-If PR and traditional media is about controlling the message, do organisations fear the unfiltered chaos of the web? What can you do to calm their fears?
-Is there a happy balance between creating a conversation (and letting it go in any direction) and controlling the conversation?
Laurel Papworth
Director, World Communities and Social Networks Strategist

How to integrate new media into your PR strategy
-The AWI internal communication case study
-Search leveraged PR
-Getting a #1 ranking on Google
-Case studies including the Collective Conversation case study
Matt Overington
Digital Director, Hill & Knowlton

View complete program here.

Tracking the media, monitoring the message