From Springwise we came across a nifty bunch of enterprising eco warriors in the Netherlands, who claim to have set up a completely carbon neutral outdoor advertising alternative. GreenGraffiti uses a template and a high pressure water sprayer to 'clean' an advertising message out of dirt. The result is a high impact message and a clean street! 
The business does not currently operate in Australia - and given water restrictions it might be a difficult business to get off the ground locally... but then again, there's always recycled or grey water? And we're guessing for a crew who power their website by 'wind and sun' that the advertising templates are fully recyclable?
To check out the business visit: www.greengraffiti.nl
Tracking the media, monitoring the message
