BooneOakley - edgiest agency around?

So hot right now?... Charlotte (North Carolina, USA) based ad agency BooneOakley.

They've ditched a traditional 'corporate' website and built a series of interlinking videos posted on their youtube channel to create an incredible (viral and social) showcase of their work and orginality. Watch this video NOW and give your grey matter something to smile about.

(if you're getting this post via email and can't see the video click here)

The execution of their own web presence, coupled with the creativity of their work for clients such as HBO, MTV2, Bloom grocery store (jumbo muffins falling from billboard sized muffin tins) can't help but make you sit up and take notice (and want to tell others about it). V nicely done.

RIP Billy.

(via Gemma Crowley on Twitter http://www.twitter.com/gemcrowley, via AmensiaBlog.com)

Media monitoring

Cool spotting: 3 great campaigns

We love our friends at The Coolhunter and their latest newsletter profiled three terrific ad campaigns that we wanted to share with you. Click on the links for more information. Enjoy!

People as fleas:


Body weight while you wait:


Aero bubbles: (click to watch movie)

Media monitoring

Integrate or detonate!

Elite Media have organised an advertising, marketing and media summit happening in Melbourne, Australia in mid May. The theme of the summit is about engaging consumers through integrating advertising, marketing and media strategies.

When: Monday 12 May & Tuesday 13 May 2008
Where: Peninsula at Central Pier, Melbourne Docklands
Full conference program: here

Sessions that caught our eye include:

PR versus Public Relations - Panel
-Today’s Public Relations role in the overall marketing communications mix
-Has the live and digital media channels changed the art of Public Relations?
-How has the rise of social media affected the PR business?
-The future of digital PR and communications
-Word of mouth marketing: How do you get your consumers to discuss your brand?
Andrea Kerekes, Managing Partner, Access PR
Trevor Young, Joint Managing Director, Spark
Robert Gibbs, Head of Marketing and Communications, Nokia Siemens Network

Consumer Generated Media– separating hype from reality
-Key findings from Nielsen Online’s comprehensive investigation of the ‘CGM’ online category
-Which online consumers are participating in CGM related activity and is it yet mainstream?
-What motivates local consumers to participate online through blogs, social networking, uploading content and distributing content?
-What impact can consumer generated media have on your brand?
-How are marketers taking advantage of this revolution in consumer behaviour and mindset?
Melanie Ingrey, Research Director, Nielsen Online

The Creative Revolution
-An insightful look at the evolving communications landscape
-The future of multimedia – how to leverage winning communication strategies
Leo Premutico, Joint Founder, Johannes Leonardo (New York)

Tracking the media, monitoring the message

Small business, big opportunity

Sensis' Small Business, Big Opportunity marketing and advertising guide is a free book jammed packed with advice and tips for small business operators. Order your free copy at smallbusiness.sensis.com.au.

Once you've got your name in lights (or in print or on the airwaves as it were!), make sure your Slice tracking folders are setup to track your media coverage.

Happy Slicing! http://www.slicemedia.com.au/