Is your outdoor this interactive?

Loving San Francisco's Zoo for this campaign. Posted at 9 locations around San Franscisco, the bus shelter posters are designed for people to stand in front of, take the shape of an animal and then post their picture on the Our SF Zoo website.



As part of the Zoo's Critter Quest campaign, this interactive outdoor campaign was designed to build on the Zoo's mission to "connect people with wildlife, inspiring caring for nature and advance conservation action".



Instead of just showing pictures of the animals, the Zoo wanted people to re-connect with them and to our own childhood curiosities about what being an animal must be like.



Check out www.oursfzoo.org for more info. Makes waiting for the bus a whole lot more fun.

Tracking the media, monitoring the message

Wearable Media Solutions?

Did you guys catch the reference to Adwalker in the digital magazines post? Well, the concept caught our fancy, and thought it deserved a second look.

Adwalker creates consumer engagement experiences. Adwalkers 'wear' mobile computers with Internet connectivity, complete with a display screen, hand-held touch screen and mini printer.

Guinness used AdWalkers during the Six Nations Rugby Tournament to engage with punters via a "Try Time Challenge Game". Adwalkers were deployed to specific rugby targeted venues before the games to heighten awareness of the Guinness association with the tournament, and make it the preferred brand. The Adwalker team engaged and challenged customers to play the rugby games on their screens, and the winners received pints of Guinness, rugby shirts and other promotional items.

Disney took their AdWalkers to the streets to create a buzz on the streets of London promoting “The Twilight Zone Tower of Terror”, as it makes its debut in Disneyland Paris. The Adwalker team dressed as bellhops photographed enthusiasts and displayed the picture on Adwalker screens. The Adwalkers altered the photos to reflect before and after the “Tower of Terror” experience. The photos were sent via 3G technology to a large branded digital screen (in the background of the picture below) to one of Central London’s busiest junctions, Oxford Street and Tottenham Court Road.

Adwalkers capabilities include:
-Digital Personalised Coupon Printing: think reservations for test drives, redemption coupons at trade stands, cosmetic counters etc etc
-Computerised Data Capture that can be easily and promptly analysed and utilised
-Interactive Gaming Platform: branded games, quizzes, surveys
-Multimedia Messaging: call to action display screens with video and audio advertisements and promotional offers
-Bluetooth photo marketing: personalised photo with brand interaction via wireless (email messages), mobile (SMS messaging) and photo technology (digital camera)
-Electronic Point of Sale: Enabled live online sales and purchases of things like movie tickets.

The great thing about AdWalker is the results are instantly measurable. The data gathered via the mobile computers reports number of leads/coupons printed/coupons redeemed per day, per AdWalker. And all the data captured via people participating in the the 'engagement' can then be used for future marketing comms programs (pending individual approval of course).

Watch the video and check out the 'Case Studies' page on the AdWalker website to get excited about the possibilities AdWalker presents. This certainly has our grey matter firing on all fours!

The AdWalker platform can be accessed in Australia via 808South.

Tracking the media, monitoring the message