Media release: Slice Australia now includes downstream

FOR IMMEDIATE RELEASE
Thursday 7 May 2009

As from today, Slice Media (www.slicemedia.com) will include downstreaming copyright as part of its fixed fee media monitoring packages.

Australian Slice Media subscribers will now be able to lawfully distribute news clippings by email, or post on an intranet to a maximum 350 users within their organisation(*). News clippings will continue to be able to be retained for up to 90 days.

Slice Media will now pay downstream fees for up to 350 nominated users to the Copyright Agency Limited (CAL) on behalf of their subscribers for each press clipping received.

Internal distribution of news clippings is governed by the Downstreaming Terms and Conditions of CAL which may be viewed here (PDF).

*The downstreaming terms and conditions do not allow distribution of press clips to third parties, including clients. PR and marketing firms wishing to forward clips to clients require the CAL News Access Licence (PR and Marketing firms). For more information visit www.copyright.com.au and follow the links to Licensing. Press clippings may be retained in digital form for no more than 90 days.

For further information contact:
Kylie Lewis, General Manager
kylie [at] slicemedia [dot] com | Phone from New Zealand: 0800 1 75423
Phone Mobile: +(61) 439 446 468 | Phone Direct: +(613) 8327 6461

About Slice Media
Slice Media has been operating in Australia for two years. Slice is a wholly owned subsidiary of the Media Monitors Group (www.mediamonitors.com.au). Media Monitors is the leading media intelligence company in Asia-Pacific. With the most comprehensive media monitoring coverage in the region, innovative products and great people, Media Monitors provides over 4000 clients relevant media content and independent media analysis to enable effective communications strategies.

Website: www.slicemedia.com
Blog: www.slicemedia.blogspot.com
TV: www.youtube.com/slicemediamonitoring
Facebook: Slice Facebook Page
Twitter: www.twitter.com/slicemedia

ENDS

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Media monitoring

Slice of Life: Bruno Bouchet, Executive Producer Mix FM 106.5

If you're pitching to get your story on Australian radio, you'll be interested in listening to our interview with Bruno Bouchet, Executive Producer of Mix 106.5 (Sydney) breakfast show, Mornings with Sonia Kruger and Todd McKenney.



Listen to our podcast below and hear Bruno's top three tips when pitching a story to a radio producer.

(if you're getting this post via email and can't see the podcast player, click here)

We ask Bruno:

Where he sources content for the show
What makes a great media press
What are the steps to pitching a story to a radio producer
What are the mistakes publicists make when pitching stories
What makes a good radio interview
Guinness or low carb?
Wii or Playstation?
Sean Connery or Daniel Craig?

Thanks to Bruno for being a slice of life!

Media monitoring

Slice of Life: Chris Bendall, TV Producer, TODAY (Podcast)

Straight from the producers mouth to a PR campaign near you... we were lucky enough to record a podcast with Chris Bendall, a producer on Australia's Channel 9 breakfast program TODAY.

Take a listen below to find out how you can get on Chris' list of publicists who always deliver pitches that end up on the show.

Podcast with Chris Bendall, Producer, Channel 9s TODAY show

(if you're getting this post via email and can't see the podcast player, click here)

During the interview we asked Chris the following questions:

-Where do you source the majority of your stories from?
-What makes a good press release into a great press release?
-Is it important for a PR practitioner to approach TV producers with a plethora of ideas/angles or to present the bare bones and allow the TV producer to create the story?
-How should a publicist proceed with a cold call to a producer for a story pitch.
-What are your top three tips to a publicist in making the pitch more enticing to the producer?
-What puts a producer off immediately from a publicist who delivers a bad pitch?
-What are the three key ingredients to a great story pitch?
-Is a telephone pitch better than an email pitch?
-How is relationship building an important element to succeeding in TV?
-What differentiates strategic publicists to stalking publicists?
-What has been your worst experience with a publicist?
-What does a publicist need to do to make a producer’s job easier?
-Has the ‘pitch’ changed over the years? If so, how and is it for the better?

A huge thanks to Chris for being a Slice of Life!

Tracking the media, monitoring the message

Twitter as a newswire?

We saw this post today by Sally Falkow and our mouses were instantly clicking and scrolling for more...

Sally reported on Dell's press conference on 12 August 2008 to launch their new generation of mobility products, that used Twitter to take questions from journos.

Sally writes: "The actual press conference was held in San Francisco with feeds to venues in London and New Delhi. It was also webcast online, so anyone, anywhere in the world, could log on and see the conference. They also have a Twitter account called Digital_Nomads and were posting live updates. Anyone with a Twitter account could participate, comment and ask questions."

Sally also gives the example of the recent earthquake Los Angeles, where news of the event was out on Twitter just seconds after it hit. "The first mainstream media report was four minutes later and the AP wire report came 9 minutes after the first Tweet. By then there were already thousands of posts on Twitter from people in all walks of life giving their personal experiences."

The New York Times is also active on Twitter. Writers and editors are tweeting, and there are also Tweets of their section headlines. See a list of NY Times Twitter feeds at the Twitter blog.



Thanks to Sally for the post.

140 characters of news at hyperspeed. Hold on to your hats folks!

Tracking the media, monitoring the message

Press Release Grader

Want a free second opinion on your media release? Want to maximise it for search engines and social media? Give Press Release Grader a whirl.



HubSpot's Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based on basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.

Simply copy and paste text from a media release written in Word and paste it in the grader. A report is generated and emailed to you.



Here's a video explaining how it works.

(if you're getting this post by email and can't see the video, click here)

Hubspot's vision is:

"to provide a (killer) marketing application and provide great advice to small businesses enabling them to leverage these disruptive effects of the Internet to "get found" by more prospects shopping in their niche and to convert a higher percentage of prospects into customers."

Check it out and let us know what you think.

Tracking the media, monitoring the message

Media directories your budget will like

Our friends at Media Monitors have a few spare copies of their May 08 Media Directory available for a special deal of $130 (ex gst), normally $160.

They're also offering a range of discounts to subscriptions to the media directory before the end of the financial year.

As the only hard copy directory of Australian media contacts updated and reprinted MONTHLY, Media Directory is the most comprehensive and up-to-date directory available. It contains phone, fax and email addresses of specific contacts for all press, radio and television in metropolitan and regional areas across Australia, including trade, business, consumer, ethnic and indigenous media.

Call Diana on 02 9318 4765, or email diana.khezeqia@mediamonitors.com.au to place your order before you have to start preparing your tax return!

Tracking the media, monitoring the message