Slice of Life: Bruno Bouchet, Executive Producer Mix FM 106.5

If you're pitching to get your story on Australian radio, you'll be interested in listening to our interview with Bruno Bouchet, Executive Producer of Mix 106.5 (Sydney) breakfast show, Mornings with Sonia Kruger and Todd McKenney.



Listen to our podcast below and hear Bruno's top three tips when pitching a story to a radio producer.

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We ask Bruno:

Where he sources content for the show
What makes a great media press
What are the steps to pitching a story to a radio producer
What are the mistakes publicists make when pitching stories
What makes a good radio interview
Guinness or low carb?
Wii or Playstation?
Sean Connery or Daniel Craig?

Thanks to Bruno for being a slice of life!

Media monitoring

Twitter as a newswire?

We saw this post today by Sally Falkow and our mouses were instantly clicking and scrolling for more...

Sally reported on Dell's press conference on 12 August 2008 to launch their new generation of mobility products, that used Twitter to take questions from journos.

Sally writes: "The actual press conference was held in San Francisco with feeds to venues in London and New Delhi. It was also webcast online, so anyone, anywhere in the world, could log on and see the conference. They also have a Twitter account called Digital_Nomads and were posting live updates. Anyone with a Twitter account could participate, comment and ask questions."

Sally also gives the example of the recent earthquake Los Angeles, where news of the event was out on Twitter just seconds after it hit. "The first mainstream media report was four minutes later and the AP wire report came 9 minutes after the first Tweet. By then there were already thousands of posts on Twitter from people in all walks of life giving their personal experiences."

The New York Times is also active on Twitter. Writers and editors are tweeting, and there are also Tweets of their section headlines. See a list of NY Times Twitter feeds at the Twitter blog.



Thanks to Sally for the post.

140 characters of news at hyperspeed. Hold on to your hats folks!

Tracking the media, monitoring the message

Press Release Grader

Want a free second opinion on your media release? Want to maximise it for search engines and social media? Give Press Release Grader a whirl.



HubSpot's Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based on basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.

Simply copy and paste text from a media release written in Word and paste it in the grader. A report is generated and emailed to you.



Here's a video explaining how it works.

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Hubspot's vision is:

"to provide a (killer) marketing application and provide great advice to small businesses enabling them to leverage these disruptive effects of the Internet to "get found" by more prospects shopping in their niche and to convert a higher percentage of prospects into customers."

Check it out and let us know what you think.

Tracking the media, monitoring the message